GOOD GRIEF CAMP
This project was created as a way to help children deal with death of a family member. The topic was a challenge and communicating to children something so intense as loss had to be right. The creative direction started with what they are feeling... Grief, and the artwork is a reference to familiarity with "Peanuts" in color and language. We focused grouped the concept and it was a hit with the demographic, both the children and their parent/family.